About Us

About US Funerals Online

US Funerals Online is one of North America’s longest-established independent funeral consumer resources—created with a simple but powerful mission: to help families make informed, confident, and affordable end-of-life decisions.

Our Expertise

US Funerals Online is an independent consumer resource dedicated to helping families understand funeral planning, cremation services, funeral costs, and end-of-life options across the United States. Since 2003, our research and guides have helped thousands of families compare funeral providers, understand their rights, and make informed decisions during difficult times.


Founded by funeral industry entrepreneur Nicholas V. Ille, the website was built out of personal experience. After struggling to find clear, unbiased information following a family bereavement, Nicholas recognized a major gap—families had little access to transparent guidance at one of the most difficult times in their lives.

What began as a single resource has grown into a comprehensive national platform—providing funeral guidance, cremation education, and a complete directory of funeral homes and cremation providers across the United States.


A Family-Driven Mission

US Funerals Online is not a corporation or venture-backed platform.
It is a family-run business, led by Nicholas and his wife, Sara Marsden-Ille.

Together, they have dedicated more than two decades to researching, understanding, and challenging the traditional funeral marketplace—advocating for transparency, fair pricing, and consumer choice.

Sara, Editor and Lead Writer, brings over 15+ years of experience researching the death care industry. Her work focuses on:

  • Explaining funeral laws and consumer rights
  • Analyzing trends such as the rise of cremation and alternative disposition
  • Helping families understand their options in a clear, compassionate way.

Her writing forms the backbone of the site’s extensive resource library.


Why We Exist

The funeral industry has historically been:

  • Complex
  • Opaque in pricing
  • Difficult for families to navigate under emotional pressure

At US Funerals Online, we believe this must change.

Our mission is to:

  • Educate families about all available options
  • Promote price transparency across the industry
  • Support independent, family-owned funeral homes
  • Help families arrange dignified services without unnecessary financial burden

We firmly believe that a meaningful farewell should not come at an overwhelming cost.


A Trusted National Resource

Today, US Funerals Online provides:

  • A nationwide directory of funeral homes and cremation providers
  • In-depth funeral planning guides and resources
  • Up-to-date insights into cremation trends and industry changes
  • Consumer-focused advice on reducing funeral costs

The platform has helped thousands of families better understand:

  • Direct cremation options
  • Funeral pricing structures
  • Alternative memorialization choices
  • Their rights as funeral consumers

The DFS Memorials Connection

In 2012, Nicholas and Sara expanded their mission by founding DFS Memorials LLC—a nationwide network of independent, family-owned cremation providers. (Yahoo Finance)

This network was built to go beyond education and actually connect families with affordable, trusted providers in their local area.

Together, US Funerals Online and DFS Memorials represent:

  • Education + Access
  • Transparency + Action
  • Information + Real-world solutions

Our Philosophy

We believe the future of funeral care is changing.

More families today are choosing:

  • Simple, affordable cremation
  • Family-led memorial services
  • Personalized celebrations of life

And that makes sense.

A funeral does not need to follow a rigid, expensive template.  It should reflect each family's wishes, values, and budget.


A Personal Commitment

Nicholas and Sara continue to lead US Funerals Online hands-on—writing, researching, and developing resources every day.

They divide their time between North America and Mexico, working together to expand their network, grow their platforms, and continue their shared mission:

To make funeral planning simpler, more transparent, and more affordable for every family.


Here to Help

If you are facing the loss of a loved one—or planning ahead—we are here to help guide you every step of the way.

You are not alone.
And you have more options than you may think.

📞 Contact us to request a Funeral Planning Advisor Call
🔍 Find a trusted affordable cremation provider near you
📘 Explore our Funeral Resources Library

Nicholas V. Ille ~ founder of DFS Memorials, US Funerals Online, & Death Away From Home, has spent the past 20+ years focused on transforming how families navigate end-of-life planning, & access affordable funeral or cremation services across North America.


View his LinkedIn profile
.

Sara Jayne Marsden-Ille ~ funeral industry researcher & author at US Funerals Online and co-founder of DFS Memorials.

View her LinkedIn profile
.